In a blockbuster exclusive, the ever-reliable Jon Prosser of Front Page Tech, has revealed pricing for Apple’s entire iPhone 12 line-up and it is going to take center stage. So here’s what we have learned and why it matters:
- 5.4-inch iPhone 12 (codename – D52G) – OLED / 5G – Dual Cameras – $649
- 6.1-inch iPhone 12 (D53G) – OLED / 5G – Dual Cameras – $749
- 6.1-inch iPhone 12 Pro (D53P) – OLED / 5G – Triple Cameras + LiDAR – $999
- 6.7-inch iPhone 12 Pro Max (D52G) – OLED / 5G – Triple Cameras + LiDAR – $1,099
First, these prices are sensational. They may not differ significantly from the current iPhone 11 models ($699, $999 and $1,099) but that in itself is remarkable considering the addition of 5G across to range. To put this in context, the adoption of 5G across the Galaxy S20 range meant Samsung was forced to increase prices by as much as 20% and the range now starts at $999.
Second, Apple is bringing the entry point for the iPhone 12 range down $50 with the introduction of a new 5.4-inch model that is likely to be as small, if not smaller than the 4.7-inch iPhone SE due to its bezel-less design. Yes, there’s a $50 increase on the 6.1-inch version but, for that, there’s not only 5G but OLED added as well while Apple is shrinking the notch across all models.
Downsides? Very few. Apple’s remarkable LiDAR sensor has the potential to transform Augmented Reality (AR) apps and games over time, but it remains potential at this stage, so it’s a smart cost save on the non-Pro models.
Meanwhile, Prosser adds a cherry on top of his leak by revealing the source of these prices is the same one who helped him nail the iPhone SE launch date, something many prominent sites got wrong. And price is not the only thing to look forward to with the iPhone 12 phones. Alongside 5G, the smaller notch and the switch to OLED for every model, Apple’s new A14 chipset looks capable of MacBook Pro-grade performance while the OLED panels will have 120Hz ProMotion refresh rates.
Yes, the new iPhone SE may be the smartest buy you can make this year, but the iPhone 12 line-up looks like being the most exciting.